About Alice.
From vision to visual — styling that speaks.
I’m Alice — a multidisciplinary stylist and creative director with a refined eye and a bold, intuitive approach. With a background in fashion design and over a decade of experience, I bring concepts to life through wardrobe styling, art direction, prop sourcing, and set design for both commercial and editorial clients.
From launching my own vintage store to building an expansive prop and wardrobe archive in Byron Bay, my work blends era-inspired detail with contemporary edge. Every project is approached with fresh perspective — no repeats, just carefully curated pieces that speak directly to the energy and essence of your brand.
Whether it’s a high-gloss campaign or a soulful editorial, I offer full-spectrum creative direction with precision, joy, and originality — supported by a trusted network of collaborators and a warehouse of rare finds.
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Client List includes: Mister Zimi, Afends, Arnhem, Spell, Cotton On, Stone & Wood, Rekorderlig, Salt Gypsy, Loma Coffee, Rallee, Nine Lives Bazaar, Thrills, Maison Maillot, Celeste Twinkler, Brahminy Exchange Vintage, Angus Stone, Bobby Alu, Roxy, Quiksilver, Wrangler, Tree of Life, Clean Coast Collective, Wild Skincare, Wanderers Travel Co., Mahashe, Lack of Colours, Fallen Broken Street, Lisa Black Jewellery and many more...
Let's create something unforgettable!
Services
01
Fashion + Set Styling.
Wardrobe and set styling tailored to align with your brand’s visual language — curated, cohesive, and campaign-ready.
02
Art Direction.
Leading the visual narrative with intention — from moodboards to final frames, I keep the creative on-brand and impactful.
03
Sourcing + Propping.
Curating unique wardrobe pieces, props, and design elements from an extensive archive and trusted network to bring depth and texture to each shoot.
04
Shoot Production.
End-to-end shoot coordination — from booking crew to overseeing logistics — ensuring every detail runs smoothly and professionally.